Tashkeel would like to invite you to take part in DESIGN ROAD, an innovative project aimed at design professionals, design students and anyone interested in creative design issues.

The program will be held over 5 days, from 1 - 5 December 2011, and will include a series of creative workshops delivered by international designers, an exhibition and seminar program open to the public.

DESIGN ROAD provides an exciting opportunity to develop your design skills and to meet and exchange ideas with other designers.

Places on all workshops are very limited so book your place today at www.creativedialogue.net 

WORKSHOPS

Coolhunting Design / Urban Immersion
By Jorge Rodriguez
- Director of Master Program in Design Research and Innovation- Elisava
- Partner at Algo Bueno Barcelona Agency - Barcelona
-www.algobueno.eu

Focus :
Practical training on finding and understanding local and global trends as inspiration
for human based or user oriented creation. Urban immersion, urban photography and
video, lifestyle analysis, information analysis techniques, key-wording, tag-clouding,
trend-boarding.
Addressed to:
All creative professionals, Architects, Graphic Designers, Interior Designers, Fashion Designers, Visual Artists.
Requirement:
Digital photo camera or video camera, Laptop.

Total Hours 20 Hours
Duration 5 days - 01- 05 /12/2011 - 14.30- 18.30 h. 

Exhibition Design
By: Rosa Roca Pera
- Director of the Master Program in Design and Exhibition Projects Management - Elisava
- Director of Bòlit Contemporary Art Center. Girona-Spain
- Member of the Barcelona Executive Committee of Culture
- Independent Curator
- www.bolit.cat

Focus :
Tools and training on exhibition projects management. From concept to society. Working
on contemporary art practices involving context and participation.
Addressed to :
Students and Young professionals of curating, Design, Culture Management,
Communication, Fine Arts, Architecture, Anthropology, Sociology, Art History, Designers,
Fashion Designers, Visual Artists
Requirement :
Digital photo camera or video camera, Laptop

Total Hours 20 Hours
Duration 5 days - 01- 05 /12/2011 - 14.30- 18.30 h 

Retail Design / Tectonic Pattern
By Carmelo Zappulla

- Director of Master Program in Retail Design and Commercial Space.
- European Institute of Design - IED.
- Co-Founder External Reference Studio- Barcelona
- www.externalreference.com

Focus :
The workshop aims to train students to recognize pattern and its potential aspects in design .
‘TECTONIC PATTERN’ is a research project that aims to recollect pattern that discovers the
geometries of matter, its properties, effects and qualities.
Addressed to :
Architects, Product Designers, Interior Designers, Graduates of Architecture or Engineering,
Students of Architecture, Graphic Designers, Mathematicians
Requirement :
Material for physical models, Laptop

Total Hours 20 Hours
Duration 5 days - 01- 05 /12/2011 - 14.30- 18.30 h. 

Event Design / Creative Dialogue
By Samer Yaman

- President of CDA - Creative Dialogue Association
- Teacher at the Master Program in Design Image and Architecture- Elisava .
- www.sameryamani.com

Focus :
Practical training on designing an event from brain storming till a press Campaign.
Cultural Event / to focus on cultural sector and needs in your city in order to create and
design a necessary cultural event related to it.
Addressed to :
All creative professionals, Architects, Graphic Designers, Interior Designers, Fashion
Designers, Visual Artists.
Requirement :
Digital photo camera or video camera, Laptop.

Total Hours 20 Hours
Duration 3 days - 03- 05 /12/2011 - 11.30- 18.30 h. 

Motion Graphics Design / The brand management in television.
By Antoni Colomer Campos

- Director of Postgraduate Program in Design on Television - Elisava
- Head of the Graphics Design department of TV3, Televisió de Catalunya.
- Teacher at the Faculty of Communication Sciences of Universitat Ramon Llull.
Subject: Audiovisual Design.

Focus :
The workshop aims to give students the basic keys to manage the brand on television, an introduction to the
concept of Motion Graphics Design, the conceptualizer process of a brand in television. How a brand
package works and which applications of it are necessary to communicate with the audience; logos, colors,
typography, effects, mesh... etc.
Addressed to :
Graphic Designers, Motion graphics /Animators , Art Directors, Producers.
Requirement :
Laptop, After effects, Photoshop, Illustrator.

Total Hours 20 Hours
Duration 3 days - 03- 05 /12/2011 - 11.30- 18.30 h. 

Urban Design / Maps of extensive and intensiveurban public space.
By Christoph Lueder

- Principal lecturer Architecture and Urban Design - Kingston University
- Taught at University of Stuttgart, ETH Zuerich, Canterbury School of Architecture, led international
workshops at METU Ankera and CAFA Beijing.

Focus :
Aims to produce a collective map of a selected local urban space, re-envisioning prior local spatial and
social knowledge of students as well as immediate experience through new methodologies and expanded
frames of reference.
Addressed to :
Students and Young Professionals of Architecture, Urban Design, Design, Fine arts, Graphic Design,
Sociology, Anthropology, Geography.
Requirement :
Equipment for drawing by hand and/or digitally,
photo / video tools, laptop

Total Hours 20 Hours
Duration 3 days - 03- 05 /12/2011 - 11.30- 18.30 h. 

Curating Contemporary Design
By Gillian Russell

- Tutor Curating Contemporary Design Master Program Kingston University London
- Freelance Curator/Writer, London
- Co-Founder DeTnk.com, London

Focus :
Introduction to the main challenges and aims of curating exhibitions in a variety of settings,
from gallery to museum, pop-up and festival. Training on the development of a curatorial
proposal and selection of participating designers.
Addressed to :
Curators, Creative Practitioners, Designers, Arts Professionals, Visual Artists, Architects.  

Total Hours 20 Hours
Duration 3 days - 03- 05 /12/2011 - 11.30- 18.30 h. 

All workshops are in collaboration with:
Elisava Design School - Barcelona. www.elisava.net
Kingston University London. www.kingston.ac.uk/fada 

When: Thursday, 1 December, 11:30am – Monday, 5 December 5, 6:30pm 

Apply for workshops here.